Excel 401(k): The Advisors' Conference

October 28th - 30th, 2018 | Caesars Palace, Las Vegas | Presented by Rekon Intelligence


Engage, Inspire, and Energize your Practice.


Excel 401(k) is an advisor-driven conference experience intentionally designed to cultivate lasting connections and valuable conversations.

You'll walk away from each session with pertinent information, operative ideas, and actionable goals to grow your 401(k) practice.

Enjoy professional learning in a format and environment evolved from the traditional industry conference experience.

  • 2017 Advisor Testimonials

    • James Marshall


      Your organization did a great job in scheduling and running the entire event. I was very impressed by the turnout and quality of our attendees. Looking forward to next year.
      Spectrum Investment Advisors

    • Shannon Maloney


      Fantastic conference- so much content could not see everything and everyone i wanted to! Thank you to Ross and your entire team- well done see you next year!!
      Strategic Retirement Partners

    • Ann-Marie Sepuka


      The Excel 401k Conference is a MUST attend for advisors of all levels. Each year it continues to grow in depth, offering advisors valuable insight into managing and growing their practices in an unassuming environment. I've attended numerous conferences and only repeat a few. This is a definite annual repeat for me.
      The Noble Group

    • Stig Nybo


      Excel 401(k) has really started to come into its own. Saw dramatic growth over the previous year, quality attendees, and a provocative agenda. Keep up the good work.
      Strategic Retirement Partners

    • Jamie Worrell


      The Excel 401(k) conference is a great peer/partner networking venue, and opportunity to catch up on key trends and strategies affecting us as advisors and consultants. The collaboration, sharing an no nonsense structure make it a unique and valuable conference.
      Strategic Retirement Partners

    • Marko Ungashick


      I firmly believe that things get accomplished when your message is simple, intentional and impactful….that is exactly what I experienced at the 2017 Excel 401(k) Conference. I have reserved the 2018 conference as a can't miss event and plan to bring our entire staff. A company retreat while filling our minds with the right message….sounds like a good plan!
      Two West Advisors

    • Tim Duncan


      I really enjoyed the Excel 401k conference because it felt like the content was tailored specifically to the 401k advisor, and left out the vendor sales pitches. I came away with several innovative ideas, for business development, effective service and practice management.
      Mariner Retirement Advisors

    • Rick Unser


      A triple threat! Great content, networking and dare I say fun! Will be back next year!
      Lockton Investment Advisors

    • Chuck Hammond


      The Excel401k Conference is a perfect blend of content and networking. The event has a grown over the last three years and should be on the list of 'must attend' conferences for 401k Advisors.
      The 401k Study Group®

    • Jim O'Shaughnessy


      This was my first year attending the Excel 401(k) conference, and will be a staple on my calendar going forward. I found the conference to be a great use of time and looking very forward to attending next year.
      Sheridan Road Financial

    • Jeff Cullen


      Everything about the conference was designed around the sharing of ideas and making connections. From that perspective, the conference was a tremendous success. I feel like I walked away with a wealth of new ideas and connections. Growing a successful retirement consulting practice requires expertise in sales & marketing, consulting, technology, and operations. The content of the conference did a great job of providing insights into all those key areas.
      Strategic Retirement Partners

    • Doug Nolte


      This was our second year attending and first year exhibiting at the Excel Conference. We were joined by a ton of GRP advisors and everyone agreed, we will be back in greater numbers next year. Great Job Ross
      GRP Advisor Alliance

    • John Flavin


      Thank you for hosting the event this year. I'll definitely be back next year, as I made several important contacts, as well as attending great sessions. Really appreciate all the work that went into the conference, as I'm sure it wasn't an easy task.
      Synergy Financial Management, LLC

    • Mark Gutrich


      I enjoyed the conference and made some good contacts.
      Fi401k Advisors, LLC

    • Kathleen Roche


      Congratulations on a great conference! Useful and relevant content, unlimited networking and fun night time events! Well done!
      President, Women in Pensions Network

    • Joe Connell


      Your conference is very well run and organized.
      Sikich Financial

    • Mike Mumford


      Our Senior Retirement Plan Consultant team at UBS attends several retirement plan conferences each year. We find the Excel 401(k) Rekon conference to be one of the most comprehensive and informative conferences we've ever attended. We will definitely be back next year!
      UBS Financial Services Inc

    • Thane Walton


      For the price and value for both advisors and sponsors, I don't think there's a better retirement conference out there.
      United Planners

    • Jonathon Schultheiss


      The Excel 401k conference was great! The sessions were good and there were lots of other advisors there open to sharing ideas and stories. I loved the lunch round table discussions. I took a lot of ideas away from those. I hope to be back next year.
      Gate City Advisors

    • Amy Glynn


      The Excel 401k team has done an outstanding job of sourcing and attracting a whole new echelon of advisors for the industry to focus on. There were so many new faces, diverse ideas, terrific energy and format! Hats off to a great job.
      GRP Advisor Alliance

    • Kristen Donovan


      I always enjoy attending the Excel conference and connecting with like-minded advisors. I leave each year having learned something new that I can implement back in my office and having made a few new friends. I appreciate the warm meeting room thoughtfully designed to encourage conversations, and I have fun at the events. I also really like the size of the conference. It's big enough so I know a lot of the attendees, but not so big that it loses that more intimate feel. I continue to recommend it to my colleagues.
      BAM Advisor Services

    • David Witz


      In this 3 year, Excel 401k hit its stride and delivered a home run. The event size was perfect for networking and there was a good balance of topics on the agenda. You are setting a standard of excellence where others have fallen short. Keep up the good work!
      FRA PlanTools

    "The success of a conference is measured by what advisors do when they return to their offices. Every aspect of this conference is strategically designed to help advisors make decisions and act on what they've learned."

    - Ross Marino CFP®, CPFA, ChFC® | Founder & CEO

    Welcome to Conference 2.0!

    Excel 401(k) is an advisor-centered, VIP conference experience intentionally designed to help you make valuable connections and create actionable goals to grow your 401(k) practice.

    Elite Advisors

    Learn from the industry's most successful advisors and business builders.

    Peer-to-Peer

    Engage other advisors
    one-on-one and in round-table discussions.

    VIP Experiences

    Be part of a VIP experience intended for hundreds, not thousands of advisors.

    The Excel Story

    As a producing financial advisor since 1988, Ross Marino CFP®, CPFA, CeFT® attended multiple conferences each year. Although the events were marketed to advisors, many of the sessions simply weren't designed to help him manage and grow his practice. So, Ross wondered…. "What would the ultimate advisors' conference look like?"

    He decided to call other top advisors and industry experts and ask them the same question. After months of phone calls and meetings, Ross decided to launch a national conference where advisors engage and learn from each other. And this is it.

    Featured Speakers

    Meet the industry experts and leading advisors who will help you make your best even better.

    Top Advisors by Participant Outcomes

    Are you one? If so, we want to know...

    Successful participant outcomes are the only true measurements of retirement plan (and therefore retirement advisor) success. If plan participants can't achieve an affordable quality of life in retirement, what's the point?

    Top Advisors by Participant Outcomes (TAPO) is the recognition and celebration of just that—successful participant outcomes—and the advisors who make them possible.

    Excel 401(k) will join with 401(k) Specialist to recognize and celebrate advisors who demonstrate particular expertise in the area of successful retirement plan participant outcomes. More information, as well as submission guidelines in order to potentially be recognized, are available at 401kspecialist.com.

    Strategic Partnerships

    Excel 401(k) partners with industry-leading firms to provide advisors with the best information, resources, events, and connections.

    Women in Pensions Network




    401(k) Specialist Magazine




    401(k) Marketing

    Need more information?